återförsäljardeltagande
Återförsäljardeltagande, often translated as reseller participation or dealer involvement, refers to the extent and nature of a reseller's engagement with a vendor or manufacturer. This involvement can manifest in various ways, impacting sales, marketing, and product support. It is a crucial aspect of channel management for many businesses.
High levels of återförsäljardeltagande can include active promotion of the vendor's products, participation in co-marketing initiatives,
Conversely, low återförsäljardeltagande might involve simply stocking and selling a product with minimal promotional effort or