árképzése
Árképzés refers to the process of determining the selling price of a product or service. It is a crucial aspect of business strategy that involves understanding costs, market demand, competition, and desired profit margins. Effective pricing can significantly impact sales volume, market share, and overall profitability.
There are various approaches to árképzés. Cost-plus pricing, for example, involves calculating the total cost of
Dynamic pricing involves adjusting prices in real-time based on factors like demand, time of day, or inventory
The choice of pricing strategy depends on several factors, including the nature of the product or service,