yop

Yop is a brand of drinking yogurt produced by Yoplait, a French dairy company. It was introduced in the 1980s in France as a convenient, on-the-go yogurt drink and has since become widely distributed in Europe, Africa, the Middle East, and parts of Latin America.

Products under the Yop label are sold in small plastic bottles intended for quick consumption. They are formulated as pasteurized milk-based beverages with added sugar or sweeteners and fruit flavors, and they contain live yogurt cultures such as Lactobacillus bulgaricus and Streptococcus thermophilus. Packaging and flavors vary by market, with common options including strawberry, peach, tropical fruit, and mixed-berry varieties. Many markets also offer reduced-fat or no-added-sugar versions.

Nutritional content varies by formulation, but Yop beverages typically provide calcium and protein from dairy and are relatively high in sugars in regular versions. They are intended as a convenient, ready-to-drink source of dairy nutrition for children and adults alike.

The brand is part of Yoplait's global portfolio and competes with other drinkable yogurts and yogurt smoothies. In different regions, Yop competes with local and regional brands while maintaining its emphasis on portability and flavor variety.