Yoplait

Yoplait is a brand of yogurt and yogurt-based products marketed worldwide. The brand originated in France during the 1960s as a cooperative effort among dairy producers and was introduced under the Yoplait name in the mid-1960s. Over time, Yoplait expanded beyond France to other European markets and then to North America and beyond.

In the United States, Yoplait products are marketed by General Mills under a licensing arrangement. In many other markets, the Yoplait brand is owned by the Lactalis group, a major global dairy company. This split in ownership and distribution means that product lines and marketing can vary by region.

Yoplait offers a range of yogurt formats, including traditional yogurt cups, low-fat and nonfat varieties, and yogurt-based drinks and smoothies. Flavors commonly include fruit varieties such as strawberry, blueberry, peach, and vanilla, among others. Many products emphasize calcium fortification and vitamin D, with sugar content and ingredients varying across different lines and markets. Over the years, the brand has introduced reduced-sugar options, Greek-style offerings in some regions, and other reformulations to align with consumer preferences and regulatory guidelines.

As a long-standing player in the global yogurt category, Yoplait competes with other multinational brands and local varieties, maintaining a presence in supermarkets and grocery chains through numerous country-specific product lines and campaigns.