webanalytiikka
Webanalytiikka, or web analytics, is the process of collecting, measuring, analyzing, and reporting on website data for the purpose of understanding and optimizing web usage. It involves tracking user behavior on a website to gain insights into how visitors interact with content, navigate through pages, and ultimately achieve their goals. This information is crucial for businesses and organizations looking to improve their online presence, increase conversion rates, and enhance user experience.
The core of web analytics lies in the data collected. This typically includes metrics such as page
The insights derived from webanalytiikka inform strategic decisions. For instance, if analytics show a high bounce