wcieranie

Wcieranie is the act of applying a substance to the skin by rubbing until it is absorbed. In Polish, the verb wcierać means to rub in; the noun wcieranie denotes the process itself or the method of application. The practice is common in cosmetics, dermatology, and pharmacology as a way to improve the distribution and uptake of creams, ointments, serums and oils.

Typical products used for wcieranie include creams, lotions, ointments, gels, serums and oils. Preparation involves using a small amount, warming it between the palms, and then applying with gentle circular motions on clean skin until the substance is absorbed. On the face, movements are usually light and directed upward and outward; on the body, longer, smoother strokes may be used. Techniques may vary depending on the product and the area of application.

Purposes of wcieranie include moisturization and the delivery of active ingredients, as well as providing local relief of symptoms in pharmacological contexts (for example pain or inflammation). In cosmetics, wcieranie aids the penetration of emollients and active compounds such as vitamins or retinoids, following product guidelines.

Safety and suitability are important considerations. A patch test is advised for new products to check for irritation or allergies. Avoid wcieranie on broken or heavily irritated skin and keep products away from the eyes. Follow the prescribed frequency and amount, and discontinue use if redness, itching or burning occurs. People with sensitive, reactive skin, eczema or dermatitis should consult a clinician before using certain preparations, especially prescription topical agents.

See also: skincare, topical medication, transdermal delivery, massage.