võrguturunduses

Võrguturundus, also known as network marketing or multi-level marketing (MLM), is a business strategy where sales representatives earn income not only from their own sales but also from the sales of people they recruit into the company. Participants typically purchase products or services from the company and then sell them to customers. A key characteristic of võrguturundus is the recruitment aspect; representatives are incentivized to build their own sales team, or "downline." They earn commissions or bonuses based on the sales performance of their recruits and the recruits' recruits, creating multiple levels of earning potential.

Companies employing this model often rely on independent distributors rather than a traditional retail sales force. These distributors operate as their own small businesses. Compensation structures can vary significantly, but commonly include retail profit from direct sales, commissions on downline sales, and potential bonuses for achieving certain sales volumes or recruitment targets. Critics sometimes raise concerns about the sustainability of certain võrguturundus models, particularly regarding the emphasis on recruitment over product sales and the potential for pyramid schemes, which are illegal and focus solely on recruitment with little to no genuine product or service exchange. Regulatory bodies in many countries monitor these business practices.