võrdkujundus

Võrdkujundus is an Estonian term used to describe a design approach that emphasizes equivalence and comparability among visual elements. The aim is to create layouts in which items of the same category or function are perceived as equal in weight, size, and prominence, enabling quick visual comparison and coherent reading.

Key principles include the use of grid-based composition, proportional spacing, modular typography, consistent color palettes, and alignment that reinforces the perceived equality of elements.

Practically, võrdkujundus is implemented through grid systems, modular scales, design tokens, and reusable components that ensure consistency across pages, screens, or products. It supports clear hierarchy while maintaining uniform visual relationships.

In Estonian design discourse, the concept is linked to modernist and information design traditions that prioritize clarity and legibility. It is commonly applied in editorial layouts, branding systems, dashboards, and other interfaces where comparing items is essential.

Related topics include design systems, grid theory, typography, and information design.