välireklaam
Välireklaam, also known as outdoor advertising, refers to any advertising that appears outside of a person's home or place of work. It encompasses a wide range of media designed to reach consumers while they are on the go. Common forms include billboards, posters, transit advertising seen on buses, trains, and at stations, and street furniture advertising placed on benches, bus shelters, and kiosks. Digital screens in public spaces have also become a significant part of välireklaam.
The primary goal of välireklaam is to increase brand awareness and visibility by reaching a broad audience.