vähittäiskohtein

Vähittäiskohtein is a Finnish term used in retail and distribution planning to refer to retail outlets or points of sale that are singled out as targets for sales activities, market entry, or store expansion. The concept encompasses both physical stores and other retail touchpoints that function as retail locations within a distribution channel.

Origin and usage: The word combines 'vähittäiskauppa' (retail) with 'kohde' (target). In professional Finnish, the plural form 'vähittäiskohteet' or inflected forms such as 'vähittäiskohtein' appear in business reports, market analyses, and franchising documents to denote prioritized outlets or prospective sites.

Applications: Companies use the notion of vähittäiskohteet when planning market entry, store openings, or regional sales strategies. Analysts identify and profile targets based on factors such as demographics, purchasing power, traffic and catchment area, competition, and real estate costs. The term is also used in logistics and omnichannel contexts to describe retail touchpoints in a channel mix.

Data and methods: Site selection relies on GIS mapping, consumer data, foot traffic data, lease rates, zoning, and competitor presence. Information may come from market research firms, public statistics, retailer loyalty programs, and internal sales data.

See also: Vähittäiskauppa, Site selection, Retail geography, Channel management.