vloggers

A vlogger is a person who creates video blogs, or vlogs, and publishes them on the internet. Vloggers typically produce videos that document daily life, travel experiences, tutorials, product reviews, commentary, or storytelling. They often speak directly to the camera in the first person and may publish content on platforms such as YouTube, TikTok, Instagram, Vimeo, or Twitch, with YouTube historically serving as the primary venue for long-form vlogs.

The practice began to gain traction in the mid-2000s as broadband access and easy video publishing tools emerged. Early vlogs covered personal diaries, travel logs, and observational content, and the format broadened into genre channels focused on beauty, technology, gaming, cooking, and more. Over time, vlogs evolved from casual hobby filming to more polished productions, with creators employing dedicated editors, set pieces, and structured series.

Vloggers range from independent hobbyists to members of media networks. Production quality varies from smartphone-style footage to high-production videos. Revenue streams commonly include advertising, sponsorships and brand deals, affiliate links, fan funding through platforms like Patreon or channel memberships, and merchandise sales. Engaging with audiences through comments, live streams, and social media is a core aspect of the genre.

Vlogging has influenced digital media by shaping audience expectations and marketing strategies. It also raises considerations regarding authenticity, privacy, mental health, and copyright. Ethical guidelines emphasize transparent disclosure of sponsorships and compliance with platform policies and advertising standards.