vivo

Vivo is a Chinese technology company known for designing, manufacturing, and marketing smartphones and related consumer electronics. It is based in Dongguan, Guangdong, and operates as a subsidiary of BBK Electronics, a conglomerate that also owns several other mobile brands. Since its founding in 2009, Vivo has expanded from feature phones to a broad line of Android-based devices sold in numerous markets worldwide.

Vivo devices run Android with the company’s own user interface, commonly referred to as Funtouch OS. The brand has pursued a strategy that combines mid-range and premium models with a focus on camera hardware, display quality, and biometric features. In addition to smartphones, Vivo has developed accessories and wearables and has explored developments in fast charging, 5G connectivity, and on-device authentication.

Globally, Vivo devices are marketed across Asia, Europe, the Middle East, Africa, and the Americas, supported by regional subsidiaries, distributors, and a global supply chain. The company has introduced sub-brands and product lines aimed at different segments, most notably iQOO, which concentrates on higher-performance smartphones, and various audio and wearable products under the Vivo umbrella.

As part of BBK Electronics, Vivo competes with other Chinese brands in a crowded smartphone market and participates in ongoing competition and collaboration within the broader BBK ecosystem. The brand has faced market and regulatory challenges in some regions, as do many international consumer electronics companies.