iQOO

iQOO is a smartphone brand that was launched by Vivo in 2019 to focus on high-performance, gaming-oriented mobile devices. The brand was introduced to showcase flagship-level specifications, fast charging, and tuned software experiences aimed at enthusiasts, while typically maintaining a competitive price compared with other premium models.

Product philosophy and features: iQOO devices are known for strong processing power, high-refresh-rate displays, ample memory, and substantial battery capacities with rapid charging technology. The phones run Android with Vivo’s custom skin, and iQOO often emphasizes gaming optimizations, thermals, and performance modes to maximize sustained performance during demanding tasks and gaming sessions.

Markets and presence: iQOO began in its home market of China and later expanded internationally. The brand entered India in 2020 and has since targeted other regions in Southeast Asia and Europe through online channels and select retail partners. In many markets, iQOO positions its devices as performance-focused alternatives to other flagship and upper-midrange smartphones, aiming to appeal to consumers who prioritize speed, responsiveness, and charging speed.

Notable devices and series: The brand has released several generations of flagship and gaming-oriented devices, including the iQOO 3, iQOO 7, iQOO 9, and iQOO 11 in various markets. In addition to the mainline flagships, iQOO has offered other series such as the Neo and Z lines in certain regions to provide more affordable options while retaining core performance attributes.

Relationship to Vivo: iQOO operates as a brand under Vivo and shares engineering resources and manufacturing capabilities, while pursuing its own product roadmap and branding strategy focused on performance and gaming features within the broader Vivo ecosystem.

See also: Vivo, smartphone brands, gaming phones.