visies

Visie is a concept used to describe a mental image of a desired future state or the way a person, group, or organization wants to be. The plural visies refers to multiple such images or perspectives. In Dutch usage, visie also means a point of view or way of looking at something. In organizational and strategic contexts, a visie is a concise statement that articulates the long-term purpose, direction, and aspirations of an entity, often accompanied by core values and strategic objectives.

Types include personal visies (individual life goals and identity), organizational or corporate visies (the future state the organization aims to achieve), product or technology visies (visions for future capabilities or markets), and regional or urban visies (long-term plans for an area) as well as religious or mystical visies (claims of revelations or divine guidance).

Key elements are clarity, scope, time horizon, and feasibility, as well as alignment with mission and values. A vision is typically complemented by a mission statement, a strategy, and a set of objectives, and it is communicated to stakeholders to guide decisions and behavior. The development process often involves stakeholder input, leadership sponsorship, analysis of trends, scenario planning, and iterative refinement.

Critics note that visions must be realistic and adaptable; overly romantic or vague visies can lead to misaligned action or disillusionment if not supported by concrete planning and governance.