viestistrategian
Viestistrategian, a Finnish term, translates to "communication strategy" in English. It is a crucial element in organizational planning and management, encompassing the systematic approach to how an entity communicates with its various stakeholders. A well-defined viestistrategian outlines the objectives, target audiences, key messages, communication channels, and evaluation methods for all external and internal communication activities.
The development of a viestistrategian typically begins with an analysis of the organization's current communication landscape
Identifying target audiences is a fundamental step. This involves segmenting stakeholders, such as customers, employees, investors,
The choice of communication channels is equally important, ranging from traditional media like press releases and