vientimatkoja
Vientimatkoja (export missions) are organized business delegations aimed at promoting the export of products and services to foreign markets. They are typically coordinated by public export promotion agencies, chambers of commerce, trade associations, or multinational organizations, and gather several companies into a coordinated mission for a defined period.
The main goals are to open market access, establish partnerships or distribution networks, collect market intelligence,
Organizing bodies usually determine target markets, set selection criteria for participating companies, and provide training on
Outcomes are measured by indicators such as the number of meetings held, expressed business interest, signed
Historically and in modern practice, vientimatkoja are part of national or regional export promotion efforts, with