verkkokontekstissa
Verkkokontekstissa is a Finnish linguistic and discourse-analytical term used to describe communication and interaction that occur within online environments. The phrase, literally meaning “in the online context,” indicates that analysis centers on how platform features, audience norms, and digital affordances shape language, meaning, and social dynamics differently than in offline settings.
The concept is commonly applied in studies of online discourse, social media communication, forums, blogs, and
Examples of Verkkokontekstissa applications include examining how irony or sarcasm is interpreted in online threads versus
Relation to related concepts includes digital rhetoric, computer-mediated communication, and verkkoviestintä (online communication). Verkkokontekstissa is descriptive