verhaltensökonomik
Verhaltensökonomik, also known as behavioral economics, is a field that combines insights from psychology and economics to understand how people make decisions. It challenges traditional economic assumptions that individuals are always rational and self-interested. Instead, verhaltensökonomik acknowledges that psychological factors, emotions, and cognitive biases heavily influence economic choices.
Key concepts within verhaltensökonomik include bounded rationality, which suggests that people have limited cognitive abilities and
The field has practical applications in various areas, such as marketing, public policy, and personal finance.