uusintaasteilla
Uusintaasteilla is a Finnish expression used in cultural journalism and public discourse to describe the phase when a cultural work—such as a film, television series, theatre production, or music release—is revived or reissued for new or returning audiences. The phrase signals that a work is being presented across multiple platforms or events rather than released in a single form. In practice, uusintaasteilla can refer to cinema reruns, streaming or broadcast airings, anniversary editions, festival screenings, or new releases that bring an older work back into public attention.
Etymology: The term combines uusinta, meaning a rerun or revival, with asteilla, a form of the word
Usage and nuance: The expression is commonly used to describe market and cultural strategy as much as
Examples: Elokuvan uusintaasteilla-näytökset ovat sekä elokuvateattereissa että suoratoistopalveluissa. Klassikkosarjan uusintaasteilla on herättänyt kiinnostusta sekä vanhojen että
See also: uusinta, uusintaelokuva, uudelleenjulkaisu, kiertuetoiminta.