tuotemaisemien
Tuotemaisemien, literally translated from Finnish as "product landscapes," refers to the structured overview of all products, services, and related solutions offered by a company or within an industry. The concept emerged in the early 2000s as companies sought to move beyond linear product portfolios to a more holistic view of how their offerings interact, complement, or compete with one another. In practice, a tuotemaisemien defines product categories, target customer segments, value propositions, pricing levels, and the touchpoints across the customer journey.
The framework draws upon tools such as the product lifecycle, market segmentation, and competitive positioning. It
Major technology and consumer goods firms employ tuotemaisemien to coordinate global product lines. In finance, banks
Overall, tuotemaisemien provides a strategic lens for businesses to understand and manage the breadth and depth