transmediasuunnitelmista
Transmediasuunnitelmat, or transmedia plans, are strategic frameworks for developing and executing content across multiple platforms and formats. The core idea is to create a cohesive and integrated narrative or brand experience that unfolds and deepens as audiences engage with it through different media channels. This approach goes beyond simply repurposing content; it involves crafting unique content for each platform that complements and enhances the overall story or message.
A key aspect of transmedia planning is understanding the audience and how they interact with various media.
Effective transmedia plans require careful coordination and a consistent brand voice or narrative tone across all