tokohtokoh

Tokohtokoh is a term that appears in online Indonesian-language discourse to describe a concept that combines elements of commerce with public figures. It is a neologism, and its exact meaning can vary by context, but it is generally used in informal discussions to talk about how ideas, content, or endorsements are exchanged or promoted in a space that resembles a marketplace of personalities.

Etymology and form: the word is commonly understood as a blend of toko (shop) and tokoh (figure, leader or notable). Some writers spell it tokohtokoh as a single compound, while others use toko-tokoh or adapt the spelling to fit local usage. Because it is a non-standard term, there is no single authoritative orthography.

Definitions and usage: in broad terms, tokohtokoh refers to a figurative marketplace where public figures, ideas, and promotional content are exchanged or displayed. It can describe events where multiple notable people participate and promote their projects, opportunities, or brands, or online contexts where audiences encounter a cluster of prominent figures in one venue or platform. The tone is often analytic, humorous, or critical, depending on the author.

Limitations and reception: tokohtokoh is not an established dictionary entry and is mainly encountered in casual commentary, memes, or cultural analysis within digital communities. Its interpretation is fluid and may differ across communities, so readers should consider context when encountering the term.

See also: tokoh, toko, influencer marketing, marketplace (metaphorical).