terveysmerkinnät

Terveysmerkinnät, often translated as health claims, are statements made on food labels or in food advertising that suggest a link between a food product and improved health. These claims are regulated by authorities to ensure they are truthful, not misleading, and scientifically substantiated. In many countries, including those within the European Union, specific rules govern the use of health claims.

There are typically two main categories of health claims: general health claims and specific health claims. General health claims are broad and may state that a food is good for overall health or well-being. Specific health claims, on the other hand, refer to a particular nutrient or substance in the food and its impact on a specific bodily function or health outcome. For example, a specific health claim might state that a certain vitamin contributes to normal immune system function.

The scientific evidence required to support a health claim can vary depending on the regulatory body. Often, a claim must be backed by studies that demonstrate a cause-and-effect relationship. Consumers can use health claims as a guide when making food choices, but it is important to remember that they are part of a balanced diet and healthy lifestyle, and not a guarantee of specific health benefits. Regulatory bodies monitor the market to prevent the misuse of health claims and to protect consumers from misinformation.