targettypically

Targettypically is a neologism used in analytics and product development to refer to a target value that reflects what is typical or representative for a given population or dataset. The term blends target and typically, signaling its function as a baseline or normative value rather than an extreme or optimal outcome.

Origin and usage: It emerged in informal professional discourse in the 2010s among data scientists and product managers; it has no formal standard definition and is not widely recognized in official glossaries. Because it is not standardized, its exact meaning can vary across organizations.

Definition and interpretation: In practice, a targettypically may correspond to central tendency measures such as the mean, median, or mode, or to a commonly observed value within a cohort. It is used as a baseline for performance evaluation, forecasting, or decision-making, and is distinguished from aspirational targets and from outlier or exceptional performance.

Examples: In a user onboarding funnel, the typical completion rate across a population might provide a targettypically of 60–70%. In analytics dashboards, a typical session duration may yield a targettypically around five minutes. Organizations may adjust targettypicals as new data become available, maintaining them as stable reference points for ongoing monitoring.

See also: Target, Benchmark, Baseline, Central tendency, Data normalization.