targetgroup
Target group refers to the specific subset of a population that a product, service, or message is intended to reach. It is a central idea in market segmentation and positioning, helping organizations allocate resources and tailor offerings. The target group is distinct from the broader market or general audience; it is defined by characteristics that make members more likely to engage, purchase, or benefit from the offering.
Target group identification relies on segmentation variables. Common categories include demographic factors (age, gender, income, education),
The process typically follows research, segmentation, targeting, and positioning. Market research analyzes customer needs and competitive
Applications include product development, advertising campaigns, pricing strategies, and channel selection. Metrics such as reach, engagement,