tarbijasegmentide
Tarbijasegmentide is the Estonian term for consumer segmentation. It refers to the process of dividing a broad consumer market into smaller, more manageable groups of individuals who share similar characteristics. These characteristics can include demographics such as age, gender, income, education, and occupation, as well as psychographics like lifestyle, values, attitudes, and interests. Behavioral segmentation also plays a crucial role, examining purchase history, product usage, brand loyalty, and response to marketing efforts.
The primary purpose of consumer segmentation is to enable businesses to understand their target audience more
Segmentation helps in resource allocation. Instead of a one-size-fits-all approach, businesses can focus their marketing budget