sælger

Sælger is a Danish term that can function as both a noun and a verb form. As a noun, it denotes a person who sells goods or services—a salesperson. As a verb, sælger is the present tense form of sælge, meaning to sell. The word is used across retail, wholesale, and online commerce.

Duties of a sælger typically include greeting customers, identifying needs, presenting and explaining products, answering questions, and helping customers make purchase decisions. They process transactions, handle returns, and maintain records in a customer relationship management (CRM) system. In business-to-business (B2B) contexts, a sælger may manage accounts, build relationships, and negotiate terms. Sælgere may work in stores, showrooms, or as field sales representatives visiting clients on-site or remotely.

Skills and qualifications commonly associated with the role include strong communication and listening abilities, customer service orientation, and solid product knowledge. Negotiation and problem-solving skills are important for closing sales and addressing concerns. Proficiency with point-of-sale systems and CRM software, basic numeracy, and the ability to work toward targets are often required. In some markets, foreign language skills can be beneficial.

Context and career paths vary by sector. Some sælgere are employed by retailers, others work as independent agents or operate on commission. The rise of e-commerce and omnichannel sales has broadened the role to include digital tools, online chats, and data-driven sales strategies, while preserving core duties of customer interaction and transaction facilitation.