szemmozgáselemzéssel
Szemmozgáselemzéssel, or eye-tracking, is a research methodology used to understand how people look at things. It involves recording and analyzing the movements of the eyes to determine where a person is looking, for how long, and in what order. This is achieved through specialized equipment that emits infrared light and a camera that tracks the reflection of this light on the cornea of the eye. The precise location of the gaze is then calculated and recorded as a series of data points.
The applications of szemmozgáselemzéssel are widespread. In marketing and user experience research, it helps designers understand
The data generated by eye-tracking studies can include fixation duration, saccade patterns (the rapid movements of