superfast

Superfast is an adjective used to describe something moving or operating at exceptionally high speed. In everyday language it emphasizes speed beyond what is considered fast, and in marketing it is used to imply superior performance.

Because “superfast” is not tied to a formal specification, its meaning varies by field. In telecommunications, for example, it is commonly used in marketing to suggest data transfers or connections faster than standard offerings; in consumer electronics it is used to promote devices claimed to perform tasks rapidly; in transportation it may describe acceleration or top speed.

In branding, “Superfast” is a popular label for a range of products and services, from internet packages to computer hardware and automotive features. The term is sometimes used generically in journalism and advertising and does not denote a single, universal standard.

In popular culture, “superfast” is employed to evoke speed and efficiency, appearing in fiction to describe fast vehicles or devices, as well as in non-fiction writing to convey rapidity.

See also: high-speed, fast, ultrafast, speed.