suositut

Suositut is the nominative plural form of the Finnish adjective suosittu, meaning popular or well-liked. The word is used to describe items, media, or content that have broad appeal or are widely endorsed. In everyday language it signals that many people favor or prefer the described thing, rather than a formal recommendation.

In practice, suositut appears in phrases such as suositut elokuvat (popular films), suositut reseptit (popular recipes), and suositut tuotteet (popular products). It can also label sections or lists on websites and in print, for example Suositut artikkelit or Suositut uutiset, indicating the items with the highest readership or engagement.

The nuance can shift by context. When used with consumer goods, suositut often equates to best-sellers or most liked. In editorial or recommendation contexts, the same form emphasizes general acceptance rather than guaranteed quality. The term is related to other Finnish forms derived from suosittu, including suosittu (singular) and suosittelu (the act of recommending).

See also: suosittu, suosittelu, suositus.