spreadable

Spreadable is an adjective describing something that can be spread, typically across a surface, with a utensil or by hand. It is commonly applied to food products with a soft, cohesive texture that can be easily smoothed over bread, crackers, or other items. Examples include jams, honey, nut butters, soft cheeses, pâtés, and various spreads. Beyond food, the term can describe other semi-soft materials such as gels, ointments, or coatings that can be applied smoothly and evenly.

In culinary contexts, spreadability depends on factors such as viscosity, temperature, and ingredient composition. Manufacturers often adjust emulsifiers, pectin, or fats to ensure a product remains easily spread at typical serving temperatures. Spreadable products are valued for convenience, user experience, and the potential for uniform application.

Spreadable media is a related term used in media studies to describe content designed for easy sharing and remixing by audiences across platforms. Popularized in the work Spreadable Media by Henry Jenkins, Sam Ford, and Joshua Green, it emphasizes participatory culture and social distribution rather than algorithm-driven virality. Spreadable content is typically designed with accessible licensing, clear branding, and opportunities for user participation, enabling audiences to adapt materials for diverse contexts.