socialpersuasion
Social persuasion is the process by which individuals influence the attitudes, beliefs, or actions of others through social interaction. It arises from norms, relationships, and informational cues within a group or society and can be deliberate or incidental. It operates across domains such as marketing, politics, health communication, and everyday interpersonal exchange.
Mechanisms include social influence techniques and cognitive processes. The core techniques include social proof (people follow
Theoretical perspectives include social learning theory, normative conformity, and dual-process models of persuasion, which distinguish fast,
Applications and implications: organizations use social persuasion to shape behavior, public health campaigns promote healthy behaviors,
In digital environments, social persuasion is amplified by online networks, recommendation systems, and algorithmic feeds, raising