smörjmedia
Smörjmedia is a Swedish term that translates to "lubricant media" or "grease media." It refers to the use of media outlets, such as newspapers, television, and online platforms, to promote a particular agenda or to influence public opinion in a way that benefits specific individuals or groups. This often involves selectively presenting information, downplaying negative aspects, or exaggerating positive ones, thereby "lubricating" the public's perception and making it more receptive to the desired message.
The concept is often associated with political or corporate lobbying, where organizations may engage in public