serp

SERP stands for Search Engine Results Page, the page returned by a search engine in response to a user’s query. It is designed to help users locate information, products, or services and typically combines multiple types of results and features.

The core components of a SERP are organic results and paid results. Organic results are links to web pages that the search engine deems most relevant to the query based on its ranking algorithms. Paid results are advertisements that appear in designated areas and are labeled as such. In addition to these, modern SERPs often include rich features such as featured snippets (quick answer boxes), knowledge panels or knowledge graphs, people also ask sections, image and video carousels, and local packs that show nearby businesses with maps and contact details.

SERPs are influenced by location and device, so results can vary by geographic location, language, and whether the user is on desktop or mobile. Personalization based on search history and user settings can also alter results. The overall layout and the specific features displayed can differ across search engines, with Google, Bing, Baidu, and others offering different blends of organic results and rich features.

Ranking and measurement revolve around search engine algorithms and user signals. Factors commonly cited include relevance to the query, page quality and trust, user experience and speed, and page authority. Metrics such as click-through rate, impressions, and average position are used to assess performance and optimization strategies.