semiotisk
Semiotics is the study of signs and sign processes, including their creation, interpretation, translation, and social effects. It examines how meaning is produced and communicated within cultures and how signs operate within systems of language, images, objects, and practices.
The field has roots in the work of Ferdinand de Saussure and Charles Peirce. Saussure introduced the
Key concepts include semiosis, codes, denotation and connotation, and the distinction between syntagmatic and paradigmatic relations.
Applications span linguistics, anthropology, literary theory, media studies, advertising, and design. Analysts examine texts, images, and
Criticism and debate in semiotics address questions of abstraction, subjectivity, and methodological rigor. Some approaches stress