selfs

Self is a noun and concept used to refer to a person’s sense of identity, consciousness, and agency. The standard plural form in English is "selves." The form "selfs" is generally considered nonstandard and is usually the result of misspelling or casual branding rather than accepted grammar.

In everyday language, "selves" is used when discussing multiple identities or multiple aspects of a person, or when referring to more than one person. For example, one might speak of "the different selves a performer presents on stage" or "the selves of different characters in a novel." In philosophy and psychology, the term self appears in numerous constructs such as self-concept, self-awareness, self-esteem, and self-regulation, which explore how people think about themselves, understand their identities, and regulate their behavior.

Grammar and usage notes: self functions as the base in reflexive pronouns (myself, yourself, himself) and as a noun referring to an individual. The possessive forms follow standard rules: the singular possessive is "self's," while the plural possessive is "selves'." When referring to multiple individuals, or to multiple identities within a person, "selves" is the correct plural form. The nonstandard "selfs" may appear in nonstandard writing, colloquial speech, or branding but is not generally accepted in formal writing.

See also: Self-concept, Self-awareness, Self-esteem, Identity, Consciousness.