seafoodfriendly

Seafoodfriendly is an online platform and community focused on promoting sustainable seafood consumption and responsible fishing practices. Launched in 2010, the initiative aims to educate consumers, businesses, and policymakers about the environmental and social impacts of seafood sourcing. By providing transparent information on seafood sustainability, Seafoodfriendly encourages informed decision-making to help protect marine ecosystems and support fair fishing communities.

The platform evaluates seafood species and suppliers based on criteria such as stock health, fishing methods, habitat impact, and compliance with international sustainability standards. It collaborates with organizations like the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC) to ensure its assessments are science-based and credible. Seafoodfriendly also offers tools for restaurants, retailers, and consumers, including a searchable database of sustainable seafood options and guidelines for sustainable sourcing.

Beyond education, Seafoodfriendly advocates for policy changes that incentivize sustainable practices, such as certifications, labeling, and market access for responsibly sourced seafood. The initiative engages with stakeholders through workshops, reports, and partnerships to foster a broader shift toward environmentally and socially responsible seafood consumption. Its work aligns with global sustainability goals, particularly those related to ocean conservation and climate action.

While Seafoodfriendly is not a certification body, it serves as a resource for those seeking to align their seafood choices with sustainability principles. The platform emphasizes that sustainable seafood consumption is essential for maintaining biodiversity, reducing overfishing, and ensuring the long-term viability of marine resources. By raising awareness and providing actionable insights, Seafoodfriendly contributes to a more sustainable future for global seafood markets.