sanomakeskeisiä

Sanomakeskeisiä is a Finnish term that translates to "news-centric" or "focused on news." It is often used to describe an approach to media consumption or production that prioritizes current events and factual reporting. This can refer to individuals who primarily consume news outlets and follow current affairs, or to media organizations that dedicate a significant portion of their content to news coverage.

In practice, a sanomakeskeinen person might regularly read newspapers, watch news broadcasts, listen to radio news programs, or follow news websites and social media feeds. Their interest lies in staying informed about local, national, and international developments. This focus distinguishes them from individuals who might be more interested in entertainment, lifestyle, or specialized content.

For media companies, a sanomakeskeinen strategy means allocating resources towards news gathering, editorial staff, and timely publication. This approach often involves adhering to journalistic ethics and striving for objectivity in reporting. It contrasts with media that might focus more on opinion, analysis, or in-depth features that are not directly tied to breaking news. The concept can also be applied to educational settings where the curriculum emphasizes current events and the skills needed to understand and critically evaluate news.