saleschannel
Saleschannel, commonly referred to as a sales channel, refers to the method or route through which a business sells its products or services to customers. Channels can be direct or indirect and may involve multiple intermediaries or digital platforms. The choice and mix of channels shape reach, customer experience, and revenue economics.
Common channels include direct-to-consumer sales by an in-house sales team or online storefront; wholesale or distribution
A robust channel strategy defines which products go through which channels, target segments, pricing rules, and
Channel enablement includes partner onboarding, training, certification, co-marketing funds, and sales tools integrated with customer relationship
Key metrics include channel revenue, revenue contribution by channel, win rate, average deal size, cost of sale,