rødblå

Rødblå is a compound term in Norwegian that literally means red-blue. It is used to describe color combinations that include both red and blue or to refer to designs and branding that prominently feature these two colors.

In design and branding, rødblå denotes a two-color scheme. The combination appears in flags, logos, sports uniforms, and graphic identities where a contrast between the energetic red and the calm blue is desired. Symbolic associations vary by culture, but red often conveys energy or urgency, while blue suggests trust and stability.

In political discourse, rødblå is used as a descriptive label for a bloc or alignment that includes parties associated with red-leaning or left-of-center and blue-leaning or center-right ideologies. It is not an official coalition; rather, it is a media or public-facing shorthand to discuss cross-ideological cooperation, election strategy, or observed voting patterns. The term is frequently contrasted with rødgrønne, the red-green bloc.

The term can also arise in discussions of national symbols, where the red and blue colors constitute part of a country's flag or crest; in such contexts rødblå refers to the color palette rather than a political meaning.

See also: red-blue color scheme; political blocs in Norway; color symbolism.