ryktet

Ryktet is the Swedish term for a rumor. It refers to information that has not been verified and is spread informally from person to person. The definite form ryktet is used when speaking of a specific rumor, while rykten is the plural form. In everyday language, ryktet may reflect beliefs, expectations, or fears about people or events and can change as it passes from listener to listener.

The word rykte derives from older forms in Swedish and is related to cognates in Danish and Norwegian, such as rygtet and ryktet, which share the same meaning. The root expresses the notion of spoken information about reputation or events, rather than verified fact.

In society, ryktet influences behavior and decision-making. It spreads through social networks, media reports, and online platforms, often faster than verification. Rumors can be harmless gossip but may also cause reputational harm, market effects, or political repercussions. Responsible communication and fact-checking help mitigate harm.

In academic study, ryktet is a standard object of research under rumor psychology and information diffusion. Classic discussions include how uncertainty, credibility, and social identity modulate transmission. Legally, spreading false rumors can be defaming; ethical journalism seeks to verify before repeating claims. For related topics, see rumor and gossip.