runningmassa

Runningmassa is a specialty retailer of high‑performance running gear based in Oslo, Norway. Founded in 2010 by former competitive distance runner Kari Lund, the company began as a single storefront that supplied training shoes, apparel, and nutrition products specifically tailored to the needs of long‑distance athletes. Over the past decade, Runningmassa has expanded to include a wholesale division that distributes its products across Scandinavia, and an online platform that offers worldwide shipping. The retailer distinguishes itself by offering a highly curated selection of footwear from well‑known brands such as Asics, New Balance, Hoka One One, and Saucony, as well as a line of proprietary in‑house apparel designed with moisture‑wicking and breathability in mind. Runningmassa also provides a series of educational resources for runners, including coaching tips, nutrition guidelines, and an annual series of running clinics held at local tracks. In addition to its retail operations, the brand has a strong community presence, sponsoring local running clubs and participating in charity events. Runningmassa’s business model emphasizes customer service, product expertise, and a commitment to supporting both amateur and elite running communities.