rolo

Rolo is a brand of chocolate-covered caramel candy. The classic Rolo consists of a soft caramel center coated in milk chocolate and shaped as a small cylinder, typically sold in roll-like packaging.

History and ownership have varied by region. Rolo was introduced in 1937 by Rowntree's in York, England. After Rowntree's was acquired by Nestlé in 1988, the brand became part of Nestlé’s global confectionery lineup. In many markets outside North America, Rolo is produced and marketed by Nestlé. In the United States, the brand has been produced under license by Hershey, which distributes and promotes Rolo in that market.

Product lines and variants have expanded over time. The standard Rolo features a caramel filling enrobed in milk chocolate. Variants have included dark chocolate versions and bite-size formats sold as Rolo Minis in some regions. Seasonal and market-specific packaging or flavors have also appeared, though the core product remains the caramel-filled chocolate roll.

Packaging and presentation emphasize the roll shape. Rolo is commonly sold in tubes or sealed bags that preserve the candy’s form and freshness, with branding that highlights the brand name and the chocolate-caramel combination.

Rolo has become a recognizable global candy, associated with a simple, indulgent contrast between smooth caramel and chocolate. Its enduring design and flexible regional licensing have contributed to its presence in many countries for several decades.