rethink

Rethink is a verb meaning to reconsider or revise one's beliefs, opinions, plans, or assumptions about something. It often signals a shift that requires substantial changes rather than a minor adjustment. In addition to its verb use, rethink can function as a noun in phrases such as a rethink of policy or a rethink of strategy, where it denotes an act or result of reconsideration.

Etymology and forms: The word is formed from the prefix re- (again) combined with think. It is a standard English term, widely used in contemporary discourse, especially in business, design, technology, and public policy. The common spellings are rethink for the verb and rethinking for the present participle; the noun form is a rethink.

Usage: Rethinking is commonly invoked in contexts that require evaluating assumptions, challenging established norms, or exploring alternative approaches. Examples include: "We need to rethink our market approach," "The city council is rethinking its zoning policy," and "A rethink of the product roadmap led to a new feature set." The term can carry neutral to proactive connotations, depending on tone.

See also: reconsider, reevaluate, revisit, design thinking, innovation.