retentionbased
Retentionbased, sometimes written as retention-based, is a term used to describe strategies, models, and analyses that treat user retention as the primary objective. In product design, marketing, and data analytics, retentionbased approaches prioritize keeping users engaged over time, with the aim of sustaining value and reducing churn.
Core tools include cohort analyses, retention curves, churn rates, and lifetime value forecasting. Teams monitor Day
Applications: In mobile apps, software as a service, and e-commerce, retentionbased methods shape onboarding flows, in-app
Limitations and considerations: Retention should be balanced with monetization, engagement quality, and user privacy. Relying solely
See also: retention marketing, cohort analysis, churn, customer lifetime value.