relaunch

Relaunch is the act of launching something again, often with changes to product, brand, or market approach, after a period of inactivity, failure, or strategic shift. A relaunch can involve a complete brand overhaul, a redesigned product, new pricing, updated messaging, new distribution channels, or platform-specific updates. The goal is to regain interest, expand the audience, or improve performance.

In business, relaunches occur for products and brands—brand refreshes, repositioning, or new packaging; in software, a relaunch may accompany major updates, new features, improved usability, compatibility with more devices, and migration from older versions. In media, relaunched properties may take the form of revivals, sequels, or reboots, or streaming-platform relaunches of a show. In marketing, a relaunch campaign reintroduces offerings to targeted segments, often with updated value propositions.

Planning considerations include market research, target audience analysis, messaging, timing, and channel mix. Financial risk is high; costs include development, production, marketing, and customer support for the transition. Success is typically measured by sales, user adoption, engagement, retention, and brand metrics; misalignment between expectations and delivery can undermine the relaunch.

Related concepts include rebranding, reboot, and relaunch vs. return to market vs. premiere. A successful relaunch aligns product reality with new promises and avoids confusing existing customers.