relance

Relance is a French noun that denotes the act of reviving, restarting, or continuing an activity that has slowed or ceased. It can refer to a general revival of economic activity or to specific administrative or commercial follow-up actions. The related verb relancer means to relaunch, revive, or renew contact.

In public policy, relance describes economic stimulus measures intended to spur growth after a recession. A plan de relance typically includes public investment, tax incentives, subsidies, or regulatory adjustments designed to boost demand, preserve employment, and restore confidence in the economy.

In business and administration, relance refers to follow-up actions aimed at re-engaging stakeholders. A relance commerciale is a sales follow-up that seeks to re-engage a prospect or customer after an initial contact or proposal. A relance de paiement is a payment reminder sent to a debtor after an unpaid invoice and may escalate if the obligation remains unmet.

Relances are usually staged and adapted to the context. They balance persistence with courtesy, set clear deadlines, and document correspondence for accountability. In debt collection, legal or regulatory rules often govern the timing and tone of relances and the steps that may follow.

Related terms include relancer (to relaunch or resume contact) and plan de relance (economic stimulus plan). The concept is widely used across economics, business, and administration to describe efforts to reinitiate momentum after a pause or interruption.