reklaamiva
Reklaamiva is a term used in Estonian marketing and advertising discourse to denote the advertising vehicle—the channel or medium through which a promotional message is delivered. It is not a formal industry standard term, but it is used informally by agencies, advertisers, and clients when discussing media mix and distribution strategies.
In practice, reklaamiva can refer to a wide range of channels, including traditional media such as television,
During campaign planning, teams may refer to the Reklaamiva mix or Reklaamiva options, evaluating factors such
Etymology and status: Reklaamiva is formed from reklama- 'advertising' and a generic noun-forming suffix; it is
See also: Reklaam; Turundus; Meedia; OOH advertising.
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