reebok

Reebok International Limited is a global athletic footwear, apparel, and equipment company that operates as a subsidiary of Adidas. The brand originated in Bolton, England, in 1958 as a successor to J.W. Foster and Sons, a company with a long history in running shoes. The name Reebok is derived from the rhebok, a fast-running African antelope.

During the 1980s, Reebok gained prominence with the aerobics craze, launching popular models such as the Freestyle and, later, the Pump, which featured an internal inflation system for a customized fit. The brand expanded its product range and marketing to appeal to runners, fitness enthusiasts, and training athletes. In 2006, Adidas Group completed its acquisition of Reebok, integrating the brand as a subsidiary to broaden its position in the athletic footwear and apparel market.

Products and branding: Reebok produces footwear, apparel, and accessories for running, training, fitness, and lifestyle use. Notable lineups have included the Freestyle, Classic Leather, the Pump series, and the Nano line for CrossFit, as well as various performance and aerobic models. The company has historically invested in sponsorships and partnerships within the fitness community, including events and athletes, and has been linked to the CrossFit movement as a notable platform for brand visibility.

Operations: As part of Adidas, Reebok operates worldwide with a focus on fitness and training categories. Its products are distributed globally through retail channels, e-commerce, and partner networks, maintaining a brand identity centered on performance, training, and active lifestyles.