reclutadoreclutada

Reclutadoreclutada is a neologism used to describe a recruitment dynamic in which the processes of recruiting and being recruited reinforce each other in a self-sustaining loop. The coinage blends reclutador (recruiter) with reclutada (the recruited, feminine form), signaling a bidirectional flow where participants act as both recruiters and recruits within the same network. The term is primarily found in informal discussions, blogs, and social media about hiring, community building, or growth of membership.

In practice, reclutadoreclutada is used to analyze environments where growth depends on peer referrals and where recruiters themselves arrive through referral chains. It is often applied to startup hiring, gig platforms, influencer networks, or online communities that rely on word-of-mouth and social incentives. In such contexts, a new member may be brought in by someone who was later brought in by another, creating a cascading, recursive recruitment pattern. The concept can serve as a critique or explanation of rapid expansion that is driven by personal networks rather than formal processes.

Examples of the concept appear in discussions of referral programs, growth hacking, and organizational culture where recruitment is less centralized and more emergent from participant connections. Critics warn that reclutadoreclutada dynamics can amplify biases, nepotism, or pressure to recruit, and may raise ethical or legal considerations in some industries. The term remains informal and is not widely established in formal linguistic or HR literature.